"But perhaps most importantly, Pokémon GO in 2016 hits a sweet spot in terms of player demographic — a perfect place...

Steven 🌞 Snedkers billede
Af Steven 🌞 Snedker den 18. juli 2016 - 4:51 [2]

"But perhaps most importantly, Pokémon GO in 2016 hits a sweet spot in terms of player demographic — a perfect place between relevance and nostalgia. People who remember Pokémon from the 1990s are now in their 20s and 30s and own smartphones. Importantly, they are no longer kids. This means they can play location-based games on their own (which kids can’t), and if they have children, their fond 1990s Pokémon memories and familiarity with the universe will likely make them excited about Pokémon GO as a family activity. Pokémon GO would not have been a success in 2006 and likely not in 2026 either, but in 2016 it is perfect."

https://medium.com/@mads.haahr/pok%C3%A9mon-go-and-haunted-planet-a-tale-of-two-genres-2bc89336a391#.hymtyp4ct ⟲

Meget loyalt link
Pokémon GO and Haunted Planet: A Tale of Two Genres
Nintendo has really nailed it with Pokémon GO, and even as a competitor I am pleased to see their success. My company, Haunted Planet…

Kommentarer

Johnnie Hougaard Nielsens billede

Af Johnnie Hougaar... den 18. juli 2016 - 8:41

What they also seem to have going is gamificated fitness (I've seen speculation about a good bump in sneakers sales) and excellent opportunities for good proximity between thirsty/hungry players and sponsored stops.

Richard F. J. s billede

Af Rich... den 18. juli 2016 - 18:45

Don't forget to include the "Power Bank" market in your speculations Johnnie Hougaard Nielsen 

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Ja, dette er et dumt spørgsmål med et nemt svar, men det er der kun fordi spam-robotter er for dumme til at besvare den slags, mens mennesker ikke er.
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